Tips to find the right niche for your website  

business websites

Starting an online business can be a big step to escape the drudgery of the financial crisis and rat race.

business websitesNot only that, an online business will let you work and gain profits even from the comfort of your own home. 

But there’s a catch.

In order to create a profitable online business, you must first choose the right niche for your website (or blog), before you can move on to other things which are necessary to a website which people would love to visit and read.   

Effective ways or ideas for choosing a website niche wisely

A niche is a particular field or industry that you’ll be in, the types of products that you are going to sell, or something that you specialise in.   

The following are ways on how to choose the right niche for your website:  

1.  Identify your passion and interests

You have more chances of gaining success online if what you’re doing is something that you’re passionate and knowledgeable about. In which ways do you like to spend your time? What specific topics do you like to learn about most? What organisations or clubs do you belong to?

Doing business online involves lots of tests, it’s not easy, and if you’re doing something that you really don’t care about, a tendency is that you would just quit immediately when things don’t work as expected.   

2. Identify particular problems or issues you can resolve

Customers won’t read content that is of no help or benefit to them. Think of problems that most customers are experiencing and then determine how you can solve these problems. Go for a topic that has a long shelf life or has long-term potential. What are your customer’s questions/problems? What are they possibly expecting to see?

3. Research your specific competition  

A type of business with a high competition status actually might show that you have found the right niche. Do a thorough analysis of all the competing sites which stand out in the crowd. Figure out whether there’s still a big opportunity to excel through that competition and if your pages keywords have high chances of ranking at to the top. Is there a way for you to create a unique content that would effectively differentiate you from the others.

4. Determine your audience

How large is the audience for the topic that you will be covering? Is the target customer is regional, countrywide or worldwide? Take note that the larger the audience is, the more visitors your website can get. This also means a higher monetisation potential.

One of the ways to check if the topic will have a large audience is by entering the topic into the Google search bar and see how many possible results will be displayed. If it yields only a very low number of results, then it isn’t probably a good choice.

5. Determine the chances of profitability of your chosen niche

Browse the top products in your chosen category. It’s not a good sign if you can’t find any attractive offers. There’s a possibility that nobody has been successful or able to monetise that niche. You can search for affiliate programs or marketing platforms such as (kind of a banner advertising platform) to find products that most readers will be interested in.

After finding products that sell effectively, you can either create similar products for your own website or write posts to promote these products and then get paid a commission.

Choosing the right niche for your website can be really tricky as the online world is all about having high traffic and SEO-friendly content. One of the questions that will come to mind on how to choose the right niche for your website is whether to go for something that you are passionate or knowledgeable about or to go for a topic that is likely to have the best earning income possibilities.

The success of your online business lies on the particular niche that you’ll pick, so you wouldn’t want to pour your time, money and effort for something that would just go to nothing.   


About Stephanie

Stephanie is the founder of Military Travel Mama; she is the wife of a military professional and mother to two children. Follow her blog for more about military life, military discounts, family trips, healthy eating, and parenthood.