Presenting with power

You’ve been asked to give a presentation. What’s your first reaction? Your biggest problem?

presenting engaging an audienceMost people say nerves – it’s really scary speaking to an audience. When you’re about to give a presentation, just walking in and making eye contact can be a challenge!

And I bet you know other people who have the same difficulties. I can recall with horror an early public appearance where my heel slid on a very shiny floor and I fell over in front of an audience of over 200 people. Not a nice memory!

Even if you are a dab hand at public speaking, you can still work on improving the way you communicate and connect with your audience. Your communication and the image you present create the first impression – often the lasting impression – on the people you meet.

You might be surprised to hear the statistics behind this. Research has shown that:

  • 37% of a first impression is based upon the speaker’s tone of voice
  • 55% is based on body language
  • Only 8% is based on the actual words and their context

So it’s not what you say, it’s how you say it. Think back to when you last prepared a presentation. I bet you spent more than 90% of your time preparing the words – but how much time did you spend on how you were going to say them?

Rather remarkably, studies have shown that more people claim to be afraid of public speaking than they are of dying.

That sounds pretty dramatic. Yet, public speaking, presentations at meetings, and speaking eloquently in small groups can do more for your company than almost any other opportunity.

Critical to success is complete clarity about your message… and the ability to convey this in a clear, precise and logical way. Invariably, you only have one opportunity to present something like this. You don’t want to finish your presentation or speech thinking “Oh well, next time I’ll do it differently”.

READ  Three ways to... be a better communicator

You need to get it right first time.

Top tips for confident public speaking:

Perfect your posture. Research has shown that spending a few minutes developing a strong posture can influence the brain, making it believe that you are more powerful. You think it, you practice it, you show it, you become it – and that is what others see.

Add some emphasis. Do you worry that you’re speaking monotonously? Boring your audience? Using upward and downward inflection in your voice adds interest and meaning. Thinking about how emphasising different words can change the meaning.

Jazz it up. Let’s be honest, a straightforward business presentation of dry, factual information can make your audience’s eyes glaze over. So as well as presenting the facts, you need to make your message clear and memorable. Have stories to share and ideas and examples that will engage your audience.

Many people are unaware of the issues that plague speakers and are often under-prepared when they have to speak publicly. But by focusing on not just what you say but how you say it, you’ll have a captivated, engaged and delighted audience.

Anne Abba

About Anne Abba

I am a specialist in speaking. My business is all about training people to be confident about standing up and speaking in all manner of work situations and at more formal events. I’ve been teaching people how to communicate for over 25 years. My specialisms are body language and the voice.