The best Christmas adverts of the past

Every year we see a new batch of retailers’ Christmas adverts, vying for our attention and the accolade of the best of the year. Or is it more about attracting sales?

Whatever it is, some capture the love and warmth of the season – ahhhhh… some just irritate the eyeballs out of you long before the big day actually arrives. Here are some of our favourites from years gone by.

Do you have a favourite?

Screenshot from the Coca-cola ad Holidays are comingEvery year this Coca-Cola classic heralds Christmas really is coming.







Screenshot of the Iron-Bru Christmas adLove the Snowman film so thank you Iron-Bru, always makes you smile.







Screenshot from the John Lewis Christmas ad The Power of LoveFor those of us who love the 80s classic, Frankie Goes To Hollywood’s ‘The Power of Love’, from John Lewis. (2012)





Screenshot from the John Lewis ad 2013The bear and the hare, another John Lewis fave with the Keane classic ‘Somewhere Only We Know’ sung by Lily Allen. (2013)




Screenshot of the Sainsbury's Christmas ad inThe 100th anniversary of the story of footie at Christmas during World War 1 from Sainsbury’s in partnership with The Royal British Legion. (2014)






Screenshot from the Christmas M&S ad with Take ThatWouldn’t be complete without the Marks & Spencer classics and it was nice to see a bit of Take That, would be happy if they turned up to our party. Walking in a winter wonderland….was it really eight years ago?





Marks & SpencerScreenshot from M&S Christmas ad with the fairies always bring a bit of magic and sparkle – bring on the fairies. Fly me to the moon. (2014)





Screenshot from the Boots #SpecialBecause Christmas ad 2014Couple of Boots’ classics which always remind us of their 3 for 2 Christmas offers #SpecialBecause. (2014)





Screenshot from sexy Boots Christmas ad 2008A super stylish and sexy one from Boots – most of us don’t look like that when we’re stuffing a turkey – then again Boots give the gift of beauty. (2008)




Screenshot from the Christmas advert for quality streetRemember Woolworths? Last but by no means least, the wonderful Quality Street – magic moment. Comes up every year since its release in 1992!





Christmas advert from the co-operativeAnd the huge spirit of giving from the Co-op – Ice (2015).

Let us know your favourite Christmas advert from the past…

Deborah Garlick

About Deborah Garlick

I'm the founder of Henpicked. I love reading the wonderful stories and articles women send us - I read every one. I've learnt so much and hope others enjoy them too. I believe life's about being happy and that we're here to help one another. And that women are far wiser than they often realise, so let's stop putting ourselves down.

  • Kay Garrett

    I think my favourite John Lewis ad was the one with the penguin a few years ago – can’t say the last couple have done a lot for me (they need to sort the music out too!) For me, Coop’s ad last year was the best, with the young lad buying a few bits for his elderly neighbour when he saw he couldn’t walk on the icy path. I also enjoyed the Sainsbury’s First World War ad, although I know that divided opinions. Probably the worst was the Asda one a few years back with the woman doing everything while everyone else just sat there – didn’t really ring true.

    • Deborah Garlick

      Absolutely agree about the Asda ad – from sorting out the lights to the ultimate cheek when the husband asked for a cuppa. Really did make me understand the stress at Christmas for women. Unless you’re like me and get others to pitch in. Actually my husband makes the Christmas dinner! It’s the season to be sharing isn’t it – that goes for the chores too!

    • Deborah Garlick
      • Kay Garrett

        That’s the one – I think this captures it all perfectly!

        • Not seen that one – understated but still emotional.

  • Oh don’t. They nearly all make me cry! I haven’t got a fave but I hate the Coca Cola ones (sorry!).

    • Deborah

      With you there Jane. I’ve too many favourites but the John Lewis ad gets me the most – The Power of Love. But do think the one Kay chose really does capture the spirit of giving. Such a nice chap!